Sarra Ghaib
Board Innovator

The face of digital transformation is feminine

With the dawn of digitalisation, women are an opportunity for digital as it is for them. While they may benefit from more accessible positions and lower pay gaps, they also have much to contribute to companies that are starting to restructure around digital technology.

What role for women in the digital field?

According to a Syntec study, the digital field represents 27% of female employees. Women in tech are particularly well represented in sectors such as communication or marketing - sectors in which they have historically taken their place. Boosted by a generation of female entrepreneurs, the digital woman combines web marketing, SEO, web analysis, as well as girl bossing.

However, this is a rarer trend in technical and technological occupations. The reason for this is the lack of training. Despite some progress being made, engineering schools still remain generally very masculine. Logically, women are therefore much less represented in technical professions such as development or data science: among 27% of digital women, only 6% are developers.

Digital is an opportunity for women

The observation is as follows: although women have committed to digital, they have been mainly committed in sectors in which they were already present. This is not really progress. Nevertheless, the world of work has entered a transition phase. Indeed, half of the jobs of tomorrow do not yet exist: in a transhumanistic logic, many positions will emerge thanks to artificial intelligence and the technological innovations that will follow.

At the crossroads of the development of digital tools and new ways of working remotely, the sector is preparing to offer more competitiveness to female profiles by reinventing itself as more flexible, in contrast to traditional synergies.

For women in tech, this represents a real opportunity to overcome social pressures to better understand the balance between private and professional life and, thus, advance their careers. In fact, the digital transformation promises to raise women’s profile. New professions, new frameworks: this change will be synonymous with diversity, but also, perhaps, with gender equality within companies.

The key role of women in digital transformation

Digital transformation is a profound transformation. Far from being limited to the adoption of new online tools to facilitate the processes, it presupposes a real questioning of the company’s structure, as well as of traditional management. Indeed, digital culture requires a complete decompartmentalization of the different professions and requires transversality. Digital is more than just tools: it is a way of work.

In this new work logic, women in tech have a major role to play. Without pitting the natural skills of men and women against each other, there is a female management style: with equal skills, it is generally the approach that makes the difference. But, in this change management, the approach is crucial.

For this, women bring added value, which is essential for the conduct of projects, especially in the context of a digital transformation: their ability to listen, federate and lead their teams to consensus are crucial when working in project mode. Also, to overcome digital transformation, companies must support this transformation through a company professional equality policy.

Asking the question about the role of women in the digital field is raising the question of parity in a growing sector that represents the future of our economy. In addition to offering new career opportunities for women, digital is a lever for professional equality between women and men. It can help reverse the current situation. It is the responsibility of women to take their place and of business leaders to adopt professional equality policies to support them.

Sarra Ghaib
Sarra Ghaib
Board Innovator
Sarra Ghaib works for Sherpany as a Board Innovator. She is in charge of the business development in the French market. Sarra is trilingual and has an IT engineering degree. She worked in IT sales for several years before joining Sherpany.

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